Sightseeing Tours - Atlanta

The World of Coca Cola

A Coca-Cola tour-de-force that celebrates America's favorite soft drink, now served in more than 200 countries. The World of Coca-Cola opened at its current location adjacent to Underground Atlanta in 1990, but is slated to move to Centennial Park in 2007. Within the World of Coca-Cola are more than 1,200 artifacts ranging from bottles of Coca-Cola to a "capping machine," an essential part of the bottling process.

Visitors enter the building by passing under the updated "Neon Spectacular". From 1932 until 1981 Coca-Cola had an electronic billboard in Margaret Mitchell Square that flashed news of the day beneath a Coke ad that changed monthly. This evolved  into a sign that changed based on the weather. In 1948, Coca-Cola introduced the Spectacular, which remained until 1981, when Atlanta converted the square into a ballpark.

After purchasing tickets inside the building, visitors ride elevators to the top floor. From here, the tour is a carefully planned trek into the history, present-day and future of Coca-Cola.

The World of Coca Cola - Official Site

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